Legal
Cookie Policy
Last updated: 25 May 2026
This Cookie Policy explains how Alliance Star Business Group PLC (“ASBG”) uses cookies and similar technologies on https://www.alliancestarbg.com.
1. What are cookies?
Cookies are small text files placed on your device by websites you visit. They let a site remember things about your visit — like your language preference, or whether you've dismissed a banner. Similar technologies (localStorage, session storage, web beacons) work the same way.
2. Cookies we use
Strictly necessary
| Name | Purpose | Duration |
|---|---|---|
| NEXT_LOCALE | Remembers your detected language so the right translation loads on revisits. | 1 year |
| asbg-cookie-consent (localStorage) | Stores your choice on this banner. | Until cleared |
| asbg-visitor-id (localStorage) | Anonymous ID used to link multi-turn AI chat messages within a single browser. Not linked to identity. | Until cleared |
Analytics (set only after consent)
| Name | Purpose | Duration |
|---|---|---|
| Vercel Analytics | Aggregate page-view counts. No personally identifying data. | 24 hours |
| Vercel Speed Insights | Web Vitals measurements (LCP, INP, CLS) per visit. | Session |
Marketing / Retargeting (set only after consent)
| Name | Purpose | Duration |
|---|---|---|
| Facebook Pixel | Lets us show relevant ads to people who've visited the Site, on Facebook and Instagram. Will only be active if you accept the cookie banner. | Up to 90 days |
3. Managing your preferences
You can change your mind at any time by clearing this site's storage in your browser (typically: Settings → Site settings → Cookies → alliancestarbg.com → Clear). The cookie banner will reappear on your next visit and you can choose again. Most browsers also let you block third-party cookies entirely.
4. Do Not Track
We honor the “Global Privacy Control” (GPC) signal sent by some browsers and treat it as a decline for non-essential cookies.
Contact
Email privacy@alliancestarbg.com for questions about this Policy.